Sunday, July 24, 2011

Business Profiles for Google+ in High Demand

Google+The demand for Google+ business profiles has reached an all-time high, which has lead Google+ leader Vic Gundotra to acknowledge that Google has indeed been caught off guard. However, Gundotra did vow to fix this and that the solution is being fast-tracked. Google+ is currently designed for personal profiles only, except in cases of companies that have been hand picked by Google to participate in the program for the development of business profiles.

Because of this, Google has been deleting unapproved Google+ business profiles which has prompted a series of critical posts from Danny Sullivan, editor of the Search Engine Land blog. Sullivan's business profile was among one of those removed from Google+. In a comment to a post by Sullivan, Gundotra wrote that Google should have anticipated the frustration among those who want a Google+ business profile. "This is my fault. I prioritized other things first. So when Danny says Google screwed up, he is right," Gundotra wrote.

In addition to that, Gundotra added, "We prioritized making a great experience for people first. None of our internal models showed this level of growth. We were caught flat-footed. This growth is very enticing for people/brands who crave an audience. We are doing all we can to accelerate the work to properly handle this case. Please give us just a little more time."

In a post by Christian Oestlien, one of Google+'s product managers, he stated that tens of thousands of organizations applied to be in the business profiles of Google+. Oestlien also stated that Google hopes to allow for the creation of business profiles in the coming months, much sooner than originally planned. "Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way, and we have to do it faster. In the meantime, we ask you not to create a business profile using regular profiles on Google+. The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers. Doing it right is worth the wait."

In the meantime, Google will continue to disable business profiles, according to Oestlien, who added that a work-around is to "find a real person who is willing to represent your organization on Google+ using a real profile as him-or-herself." For those of you who do not know, Google+ is the search engine giant's Facebook. The service is currently in a limited beta and is only allowing a certain number of users in and by invitation only. It is believed that Google+ currently has somewhere between 15 million and 20 million members already and is only growing as fast as Google allows it to.

Source: Computer World - Google scrambles to accelerate Google+ business profiles

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