Sunday, June 26, 2011

Consumers Choose the iPad Over Other Tablets

According to a survey that was conducted by Bernstein Research, it seems as though half of the consumers in the United States and the United Kingdom want an iPad if they decide to purchase a tablet. The other half of the consumer population that didn’t choose the iPad said that they wanted a tablet that looks and feels just like the iPad.

Well, this survey only seems to confirm the fact that Apple is certainly the brand that is dominating the tablet industry. The iPad and the iPad 2 are the front running tablets, despite the many other tablets that seek to sneak past the Apple tablets. The Bernstein Research survey caused All Things D to state Monday, “Consumers don’t want tablets, they want iPads.”

Fifty percent of the consumers polled in both the U.S. and the U.K. chose the Apple iPad, so that left the other fifty percent choosing either Research in Motion, Samsung, HTC, Motorola, Nokia, Dell, Hewlett-Packard or “no preference” as their tablet choice.

All Things D is comparing Apple’s dominance in the tablet industry to the company’s iPod’s supremacy among the MP3 player industry. Right now, that seems like a pretty good comparison. According to industry researcher Gartner, Apple is expected to stay ahead of the other tablets at least until 2015. That would be pretty sad if no one else could come up with something that would challenge the iPad until then. We always need a little healthy competition.

Bernstein’s survey also showed that other tablet manufacturers better not attempt to deviate from the standards that Apple has set down with its iPad.

"We find that consumers are not interested in form factors that deviate from the benchmark set by Apple," the Bernstein Research report stated. "Few consumers, less than 15 percent, prefer the 7-inch screen size versus the 10-inch screen of the iPad."

"Over 50 percent of respondents are firmly in favor of the 10-inch screen, which leads us to conclude that the 7-inch tablet models recently launched, like the BlackBerry PlayBook, are destined for failure. Consumers' preference for the 10-inch form factor explains the lukewarm response to Samsung's 7-inch Galaxy tablet and the rapid introduction of larger screen models in that series."

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