Monday, October 26, 2015

Is An Apple-HTC Lawsuit Battle Headed Our Way?

I feel like it has been far too long since a major smartphone manufacturer accused another one of stealing or cheating. Thankfully, HTC has given me my fix on smartphone finger pointing. According to Want China Times President of HTC North Asia Jack Tong reacted to suggestions in a lot of reviews that his company's new HTC One A9 bears remarkable similarity to the iPhone 6. In fact, there have actually been reviews on the HTC One A9 calling it an iPhone clone.

Apparently these reviews hurt Tong's feelings as he was quoted saying, "We're not copying. We made a unibody metal-clad phone in 2013." Well, there you have it. HTC made one in 2013 so Apple must be the one copying, right? "It's Apple that copies us in terms of the antenna design on the back," Tong added.

These types of copying battles have been going on for years, the most famous of which was when Apple and Samsung went back and forth in a court accusing the other. Apple was doing rather well, but the whole thing is still going on. So does this mean that another legal battle will be popping up? Will Apple sue HTC or will HTC sue Apple? Neither company has commented on anything yet, though.

Apple and HTC both agreed on a 10-year licensing deal nearly three years ago and both companies decided to stop all patent litigation. However, lawyers can find reasons to break deals if things like emotions or money get in the way.

HTC has made some pretty nice looking smartphones for some time though the marketing that goes along with these phones has been particularly terrible. Sure they have ads that star big-name Hollywood celebrities like Gary Oldman and Robert Downey Jr. though neither of those ads are memorable or captivating. Which is probably why you are just as shocked as I am to hear that both Gary Oldman and Robert Downey Jr. have been in HTC smartphone commercials.

With the recent slew of smartphones that was released, one thing has become evident. They are all pretty much the same in both look and functionality. I mean the only device that offers anything remotely different is the Galaxy S6 Edge+. It is still unclear how this whole process will turn out, though if it is anything like the Apple vs. Samsung case, at least it will be entertaining!

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