Sunday, April 3, 2011

Is the iPad a Necessary Business Tool?

What do you think? Is the iPad a bad business tool? According to Dell and HP, it is. This week, both of these technology giants criticized Apple’s enterprise strategy. "Apple is great if you've got a lot of money and live on an island. It's not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex," said Dell’s global marketing chief Andy Lark. In an interview with CRN Stephen DeWitt, senior vice president of HP Americas Solution Partners Organization, said "Apple's relationship with partners is transactional, completely. Apple doesn't have an inclusive philosophy of partner capabilities, and that's just absurd."

On Thursday, March 31 there was a sort of rebuttal against these criticisms when SmithBucklin, a global company that deals with managing anything from the basic logistics to event promotion of trade shows, took on the role as the first company to place an entire order for iPad 2s. So, why did SmithBucklin choose the iPad 2?

They say that one of the main reasons for choosing the iPad 2 over a tablet like the Samsung Galaxy Tab, Motorola Xoom, etc. was because they wanted to boost the use of social media among their employees. "We wanted to make sure our employees were actually walking the walk and not just talking the talk," Mike Nikolich, SmithBucklin's chief marketing officer, said. "We advise our clients all the time on managing blogs, commenting, updating Facebook pages, etc.” "Ultimately we see the iPad 2 as a productivity tool. It's a lot easier to bring the tablet on the train or out of town for work, and lots of people here already use them during meetings."

Nikolich went on to say that most of the 600 employees at SmithBucklin will receive an iPad 2. He also said that almost half of the office already owns an original iPad, but when given the opportunity to have the new iPad 2, 95 percent of the employees chose the upgraded tablet. "It's so new, there's still the 'wow' factor," he said. He also said that his company’s interaction with Apple was minimal because there was very little integration work needed. "Honestly, direct contact with Apple did not have an impact in our decision."

So again I pose the question…what do you think? Do you feel that the iPad 2 is a useful business tool? It’s a very expensive tool. I know that for sure. I think that it can definitely be useful tool, but there are many other things that can do the same job. Yes, it’s convenient access to social media outlets, but can’t laptops and computers and even smartphones do the same thing? If your business has plenty of money to spend on things like iPads, then by all means, go for it, but I don’t think that the average corporation is going to be sending Apple orders for iPads for all of their employees. Maybe someday in the future, when iPads are cheaper, this could be a possibility, but for now, I think most companies will be waiting.

Projector Rentals Are Great for Business Meetings

Most business class projectors will do a good job displaying your PowerPoint presentation. If you have a small presentation group, a 2000 lumen LCD projector will be able to produce a nice and clear picture. For larger audiences you should consider a 5000 lumen LCD projector.

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