Sunday, April 1, 2012

Amazon's Appstore is Proving to Be a Success

According to data that was recently released by Flurry, an analysis firm, Amazon made a smart decision to open its own app store because it is bringing in more Android app revenues than Google.

Flurry decided to look at a “basket of top apps” that were available at Apple’s App Store, the Android Market/Google Play Store and Amazon’s Appstore over 45 days during January and February this year. It found that for every dollar that was spent on iOS apps, 89 cents was spent on apps in the Amazon Appstore and only 23 cents was spent on apps from the Google Play app store.

"Amazon's bet to fork Android in order to put consumers into their own shopping experience on Kindle Fire appears to be paying off," Flurry said in a blog post. "Showing its commerce strength, Amazon already delivers more than three times the revenue in its app store compared to what Google generates for developers."

"For some possible insight, let's consider the DNA of each company. Apple runs the highest revenue-per-square foot generating retail store on the planet as well as the successful iTunes store," it said. "Amazon, who invented the one-click purchase, perfected online shopping with data, efficiency and customer service. Google's strength is in scalable online search engine and advertising technology. Running a store, retail or digital, has not been Google's traditional core competency."

It will be interesting to see if Amazon continues to be successful in the Android app sales business. Right now, it sure looks like they have a leg up on Google, and it will stay that way for awhile.

Sources: PCMag - Study: Amazon Trouncing Google in Android App Revenue and Flurry Blog - For Generating App Revenue, Amazon Shows Google How to Play

Apple is Present in More Than Half of American Households

Apple products can be seen almost anywhere these days. With iPhones, iPads, iPods and MacBooks, Apple is definitely finding its way into the American household. According to a survey that was conducted by CNBC, more than half of all American households own one or more Apple product.

That means that more than 55 million U.S. homes own some kind of Apple product, and CNBC says that this number will only be going up. Of those polled, a quarter of the individuals said that they would be buying an Apple device sometime within the next year.

“It's a fantastic business model — the more of our products you own, the more likely you are to buy more,” says Jay Campbell, the vice president of Hart Research Associates, which helped to conduct the CNBC survey. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”

The survey found that the majority of Apple consumers are younger, college-educated males. It also showed that, not surprisingly, the more money that an individual made, the more Apple products that they tended to have. Seventy-seven percent of individuals making $75,000 or more owned at least one Apple device, and on average, owned three devices; while only 28 percent of individuals that made $30,000 or less owned at least one Apple device, and on average, they owned 0.6 devices.

It’s crazy to think how many devices Apple has sold. When the third-generation iPad was released, more than 3 million devices were sold on the first weekend. According to the CNBC survey, it really looks like in the future it’s only going to get better for Apple.

Sources: CNBC - Apples Are Growing in American Homes and PCMag - Half of American Homes Own at Least One Apple Product is news of, for and by SMBs! The Small & Medium Business Magazine!