Wednesday, February 2, 2011

The Daily- A Subscription News App for iPad Users

On Wednesday, February 2 at the Guggenheim Museum in New York City, Rupert Murdoch, the founder, chairman, and CEO of News Corp., unveiled his newspaper called The Daily that is just for Apple’s iPad.

"In the tablet era, there's room for a fresh and new voice," Murdoch said. "The iPad demands that we completely reinvent our craft."

Murdoch went on to give a nice little overview of the new digital newspaper. He said that The Daily will feature close to 100 pages of brand new content each and every day in six different categories: news, sports, gossip and celebrity, opinion, art and life, and apps and games. iPad users that are interested in the paper can subscribe to the publication and decide whether they want to be billed each week for $0.99 or each year for $39.99. This comes down to about $0.14 a day. Once users have subscribed to The Daily, the publication will be automatically delivered to their iPad each and every morning.

"No million dollar presses, no trucks, and we're passing on that savings to the reader," Murdoch said.

The digital newspaper from Murdoch is really a fantastic idea, and not only does it provide a green newspaper solution for iPad users, but also it features bonuses like HD video and 360 degree photos. Users will be able to navigate through The Daily via a carousel at the bottom of the newspaper.

There were many different notable names at the event that was held on Wednesday. A few of these names included Apple's head of Internet Services, Eddie Cue; The Daily's Editor-in-Chief Jesse Angelo; and News Corp.'s Chief Digital Officer Jon Miller.

"It's the first national daily news publication built from the ground up for the iPad," Cue said.

The newly featured subscription for The Daily breaks new ground for the iPad. The new news app from Murdoch is one of the very few apps for the iPad that has a model. Most consumer magazines do have an app for the iPad, but barely any have a subscription model; however, Cue says that this is all about to change.

"[Subscriptions are] available today on The Daily," Cue said. "You'll hear an announcement from us soon for other news publications."

The Daily features content covering a variety of different subjects. Miller said that the digital newspaper is a very important tool to tell stories.

The Daily has been highly anticipated for a while now. Before Steve Jobs, Apple’s CEO, left on a medical leave, he was supposed to appear with Murdoch to reveal The Daily at an event at the San Francisco Museum of Modern Art on January 19.

Obviously, that didn’t come about. The new launch was confirmed on Thursday, January 27 when invitations were sent out to journalists.

Reportedly, the delay with the release of The Daily was so that News Corp. and Apple could work out all of the kinks surrounding the subscription platform. News Corp. did confirm the delay but did not seem interested in expanding on any further reasons for the delay.

Murdoch said that, despite the absence of Jobs at the event, Apple’s CEO "has been a champion behind The Daily since day one."

While the delays with The Daily were going on, the 100-member staff of the digital newspaper, which includes journalists from publications such as The New York Times, The Atlantic, and Forbes, was hard at work. They have been working to produce mock versions of the issues for an exclusive email list of 1,000 readers.

So, right now, The Daily is solely for the Apple iPad, but this won’t last forever.

"As other tablets get established, we will develop the tech to go on them," Murdoch said. "We will be on all the major tablets."

Murdoch did add though that this will most likely not occur for another few years.

If you’re interested in The Daily app for the Apple iPad, News Corp. is offering a trial offer that you can download for a free subscription for the next two weeks.

This is definitely a really cool idea, and it will be interesting to see if digital newspapers for tablets become a growing trend.

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