The Apple Map Fiasco

By James Kenny

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On what is supposed to be a triumphant week for Apple with the release of their new flagship iPhone 5 and the updated iOS 6, there is one glaring problem that has many of Apple's customers up in arms, the updated Maps app for iOS 6. Since the release of iOS 6 to the public on Wednesday, there has been criticism from all over the globe decrying Apple's new mapping application, which takes the place of the standard Google Maps app that has existed on the iPhone from the very beginning.

The replacement of the standard Google Maps application by an app that was built and designed by Apple themselves is just another battle in the ever continuing war between Apple and Google for domination of the world's mobile market. Apple, with this update to iOS, is attempting to cut as many ties to Google as possible, most notably with the new mapping application and the removal of the standard YouTube video app, which of course is owned by Google.

Much of the criticism of the new mapping application has been about missing locations, such as the Statue of Liberty, and the lack of public transit directions. While the new mapping application offers iOS users free, voice guided turn-by-turn navigation for the first time, a feature already included on android phones, it does not necessarily make up for the many omissions that exist. Part of the problem is the fact that Apple is relatively new to the "mapping game" and that compared to what is arguably the industry standard, they come up a bit short. Apple is confident, however, that the more people use the iOS 6 application, the better its mapping system will get, just as Google maps improved with millions of users' input. In the meantime, however, customers of Apple's popular mobile operating system are not pleased and are demanding Apple fix the problems that exist.

Ultimately it remains to be seen how Apple will update its new Maps application, and if it will indeed improve to the standard that Google Maps has set. It is rumored that Google may release a standalone app that, like they did with YouTube, may satisfy the needs of iOS users. While this will assuredly prolong the war between the two giant tech companies, it may satisfy the customer base that just wants to know where they are going.

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