Sunday, April 1, 2012

Apple is Present in More Than Half of American Households

Apple products can be seen almost anywhere these days. With iPhones, iPads, iPods and MacBooks, Apple is definitely finding its way into the American household. According to a survey that was conducted by CNBC, more than half of all American households own one or more Apple product.

That means that more than 55 million U.S. homes own some kind of Apple product, and CNBC says that this number will only be going up. Of those polled, a quarter of the individuals said that they would be buying an Apple device sometime within the next year.

“It's a fantastic business model — the more of our products you own, the more likely you are to buy more,” says Jay Campbell, the vice president of Hart Research Associates, which helped to conduct the CNBC survey. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”

The survey found that the majority of Apple consumers are younger, college-educated males. It also showed that, not surprisingly, the more money that an individual made, the more Apple products that they tended to have. Seventy-seven percent of individuals making $75,000 or more owned at least one Apple device, and on average, owned three devices; while only 28 percent of individuals that made $30,000 or less owned at least one Apple device, and on average, they owned 0.6 devices.

It’s crazy to think how many devices Apple has sold. When the third-generation iPad was released, more than 3 million devices were sold on the first weekend. According to the CNBC survey, it really looks like in the future it’s only going to get better for Apple.

Sources: CNBC - Apples Are Growing in American Homes and PCMag - Half of American Homes Own at Least One Apple Product is news of, for and by SMBs! The Small & Medium Business Magazine!

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