Tablet producer Kobo just announced on Thursday, December 1 that it will be offering a “book club” for consumers that buy and activate its e-reader for a limited time.
The service will be called the 2012 Kobo Book Club, and it will be available to all consumers that purchase the Kobo eReader Touch or Kobo Touch with Offers. Kobo explained that at the end of each month through the end of 2012, it will offer all U.S. and Canadian users a free e-book that they can keep.
Kobo also announced on Thursday that it had a new firmware upgrade for its Vox eReader Tablet. The upgrade will be automatically downloaded and installed when users connect to the Internet with their device. However, unfortunately for Vox users, they will not have access to the Book Club.
Although Kobo is supposed to be the top-selling e-reader in Canada, it has plenty of competitors in the United States. The tablet has to go against Amazon’s Kindle and Barnes and Noble’s Nook. Kobo, however, has one up on these other e-readers with the new Book Club. Amazon offered an e-book lending program recently, but it really isn’t much of anything in comparison to the Book Club.
"Kobo has an amazing family of eReaders and with the launch of the 2012 Book Club there's never been a better time to buy a Kobo Touch eReader," said Michael Tamblyn, executive vice president of content, sales and merchandising for Kobo. "Our Kobo Touch eReaders bring the ultimate in eReading value to readers around the world, and this new book club is another example of how we can take that great experience and make it even better for Kobo Touch eReader owners."
Kobo released the list of publishers that will be supplying the books for the Book Club, and I have to say that they are a little obscure. The list includes e-Reads, F+W Publications, Gooseberry Patch, Kensington Publishing, New Word City, and the Harvard Business Review, and Kobo said that the writers whose work will be featured in the club include Blake Crouch, J.A. Konrath, Shayna Krishnasamy, and Phyllis Smallman.
On Thursday Kobo also went on to apologize to its customers. It said that it has made some recent changes to the infrastructures of its customer service, and the transition hasn’t really been as smooth as they had hoped.
“The transition to our new platform has caused challenges for some of our customers resulting in longer phone wait times and delayed email responses," said Mark Stevens, vice president of customer care, wrote in a letter to customers. "We have been working diligently to identify the problems and resolve them to reach the level of service our customers expect. As a result, we expect to see significant improvement in response times within the next week."
The service will be called the 2012 Kobo Book Club, and it will be available to all consumers that purchase the Kobo eReader Touch or Kobo Touch with Offers. Kobo explained that at the end of each month through the end of 2012, it will offer all U.S. and Canadian users a free e-book that they can keep.
Kobo also announced on Thursday that it had a new firmware upgrade for its Vox eReader Tablet. The upgrade will be automatically downloaded and installed when users connect to the Internet with their device. However, unfortunately for Vox users, they will not have access to the Book Club.
Although Kobo is supposed to be the top-selling e-reader in Canada, it has plenty of competitors in the United States. The tablet has to go against Amazon’s Kindle and Barnes and Noble’s Nook. Kobo, however, has one up on these other e-readers with the new Book Club. Amazon offered an e-book lending program recently, but it really isn’t much of anything in comparison to the Book Club.
"Kobo has an amazing family of eReaders and with the launch of the 2012 Book Club there's never been a better time to buy a Kobo Touch eReader," said Michael Tamblyn, executive vice president of content, sales and merchandising for Kobo. "Our Kobo Touch eReaders bring the ultimate in eReading value to readers around the world, and this new book club is another example of how we can take that great experience and make it even better for Kobo Touch eReader owners."
Kobo released the list of publishers that will be supplying the books for the Book Club, and I have to say that they are a little obscure. The list includes e-Reads, F+W Publications, Gooseberry Patch, Kensington Publishing, New Word City, and the Harvard Business Review, and Kobo said that the writers whose work will be featured in the club include Blake Crouch, J.A. Konrath, Shayna Krishnasamy, and Phyllis Smallman.
On Thursday Kobo also went on to apologize to its customers. It said that it has made some recent changes to the infrastructures of its customer service, and the transition hasn’t really been as smooth as they had hoped.
“The transition to our new platform has caused challenges for some of our customers resulting in longer phone wait times and delayed email responses," said Mark Stevens, vice president of customer care, wrote in a letter to customers. "We have been working diligently to identify the problems and resolve them to reach the level of service our customers expect. As a result, we expect to see significant improvement in response times within the next week."
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