"Black Friday was the best ever for the Kindle family—customers purchased 4X as many Kindle devices as they did last Black Friday— and last year was a great year," Vice President of Amazon Kindle Dave Limp said in a statement. "In addition, we're seeing a lot of customers buying multiple Kindles—one for themselves and others as gifts—we expect this trend to continue on Cyber Monday and through the holiday shopping season."
So far, Amazon has not released the exact sales figures from Black Friday, but clearly they are going to be impressive. Of course, it was the Kindle Fire that was at the top of all the Kindle sales charts. Consumers have been pumped about the Kindle Fire since it was first announced by Amazon. In late October the Amazon chief Jeff Bezos said that the day that the Kindle Fire was announced was the “biggest order day ever for Kindle.” He went on to say that the Kindle Fire had doubled the amount of pre-orders from the previous Kindle launch.
Target offered plenty of tablet options on Black Friday including the Kindle Fire, Motorola Xoom, Asus Eee Pad and Acer Iconia, but the company reported that the Kindle Fire was the store’s best-selling tablet this past Friday.
Best Buy also reported impressive sales of the device. Wendy Fritz, senior vice president of computing, tablets, and e-readers at Best Buy, commented on Kindle Fire sales saying, "If this Black Friday was any indication, they are only getting hotter as we get into the shopping season."
In general Black Friday shopping online and in-store went up from last year. "Despite some analysts' predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce with more than $800 million in spending," said comScore chairman, Gian Fulgoni, in a statement. "With brick-and-mortar retail also reporting strong gains on Black Friday, it's clear that the heavy promotional activity had a positive impact on both channels."
Data has just been released from a survey that was conducted by the National Retail Federation showing that there was an estimated total of 226 million shoppers this year compared to 212 million in 2010. According to the NRF, the brick-and-mortar and online shopping totals are the highest that they have been in the past five years.
"Each of the top online retailers generated significantly greater Black Friday activity compared to last year," said Fulgoni, in a statement. "Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole."
"Consumers are clearly demonstrating their desire to spend this holiday season, but are far from throwing caution to the wind when it comes to how much they will spend on gifts," said Phil Rist, executive vice president at BIGresearch, in a statement. "Retailers will have to stick to an aggressive holiday promotion schedule to keep consumers interested."
Sources: PCMag - Amazon Reports 'Best Ever' Black Friday Kindle Sales, PCMag - Black Friday Spending Up 16.4% From 2010 and PCMag - Nov. Online Spending up 15%; Black Friday, 26%